About

Image of Lutz Kögler talking in front of a large screen, wearing a microphone.

Goaly was founded in 2022 by Lutz Kögler. Today, Lutz manages the consultancy and works with specialists from his extensive network depending on the project.


  • Consultant | Entrepreneur | Architect




    With an Executive MBA in General Management from the University of St. Gallen, a Master's degree in architecture from ETH Zurich and formal training in traditional solid-wood joinery, my education bears witness to the fact that I truly love to learn and constantly immerse myself in new areas of expertise.

    My professional experience as Managing Director of a consulting firm and long-time co-founder of my own companies shows, that I enjoy turning training into traction.

    My goal is to help organisations advance towards the best versions of themselves.